GoSalon – The Big Why?
To be future proof. You are here because; You would like to increase your profit margins. You want to give your customer the best service you can. You are looking to simplify the way you work. You want to move a piece of your business online. You want to be part of a powerful movement […]
Build Back Better – The Salon of tomorrow.
“The biggest mistake most people make, is they design the salon how they like it and not how their customers like it.”
The power of a deal
This article is about why the idea of doing a deal is so profitable over time. How those small margins compound and become significant over time.
FRUGALITY IS KEY TO SURVIVAL
This is an article about frugality in the salon. Although not a sexy word, it’s bloody effective during a crisis.
Next Stop, Government* Run Salons.
Power to the Experts. *In order to read this piece effectively feel free to swap out the term GOVERNMENT for any MONOPOLISTIC COMPANY. The result is still the same. “Their way of doing things or else.” It’s no longer Power to the People. The experts in science are today’s influencers. Whether it’s climate change or […]
Why the box tickers should stay out of improving the industry.
This article is about what i think we need to do to improve the hair and beauty industry for the long term.
Reject the ‘New Normal’
this article is about young people and will they choose hairdressing?
Going Underground!
BE THE FUTURE It’s clear towns are changing and cities are shrinking. But what does it mean for the humble hairdresser, barber & Beauty pro? We are in this weird situation where time is money, money is time and everyone is bitching on Facebook about not having either. Odd. Salons and Barbers have had to […]
How to capture valuable feedback.
Leave plenty of white space. An uncluttered and easy-to-read feedback form will be much more inviting for your visitors.
Reading this could save you a few quid.
Reading this could save you a few quid. Did you know that digital costs of operating a modern salon have increased 1000% in the last decade?