57 The Resurrection of Salon International

Recorded on location at London Excel.
This is a special show. The first exhibition where everyone can get together and begin to re-energise the sector.
Can the hair and beauty industry resurrect itself from the ashes of Covid?

56 Everything is Marketing

Marketing is everything and everything is marketing. Todays show is about the power of marketing. We talk a bit about Guerrilla marketing and it’s ability to go deep into your psyche and its a low cost and clever way to get “REACH” Aaron talks about Mick Dundee (crocodile dundee) he has brainwashed an entire generation into […]

GoSalon – The Big Why?

To be future proof. You are here because;  You would like to increase your profit margins. You want to give your customer the best service you can. You are looking to simplify the way you work.   You want to move a piece of your business online. You want to be part of a powerful movement […]

How to use a QR code.

We use a QR code to transport your customer from your chair to your retail space on the internet wherein 1 or 2 clicks they can buy your product referral “For the Internet Price”
You can find your BESPOKE QR on your home page.

The power of a deal

This article is about why the idea of doing a deal is so profitable over time. How those small margins compound and become significant over time.

FRUGALITY IS KEY TO SURVIVAL

This is an article about frugality in the salon. Although not a sexy word, it’s bloody effective during a crisis.

Next Stop, Government* Run Salons.

Power to the Experts. *In order to read this piece effectively feel free to swap out the term GOVERNMENT for any MONOPOLISTIC COMPANY. The result is still the same. “Their way of doing things or else.” It’s no longer Power to the People. The experts in science are today’s influencers. Whether it’s climate change or […]