56 Everything is Marketing

Marketing is everything and everything is marketing.

Todays show is about the power of marketing.

We talk a bit about Guerrilla marketing and it’s ability to go deep into your psyche and its a low cost and clever way to get “REACH”

Aaron talks about Mick Dundee (crocodile dundee) he has brainwashed an entire generation into working for free (exposure.) It’s seems like Followers and Likes are a new form of currency that people will do anything for. Joe does not see the value in having 100k followers yet be skint.

It reminded me about a blog I wrote in 2020: blog

Guerrilla Marketing – taking inspiration from the @Dudewithsign
Here are some sign suggestions:

Boris & Rishi are non-essential!
Would be a sign that i think all hairdressers and beauty pros would agree with.

We would love to get more of your suggestions.

Hair & beauty pro’s should be exempt from VAT
would be another irrefutable argument that everyone in our industry would agree with. Marketing is everything and everything is marketing.

Under the Bus

Fauci and the MILKEN institute. In 2019 they made statements that could be construed as prophetic. Talking about the dangers of Flu. They spoke about a need to “disrupt” the public’s awareness of flu. The clip is from 2019 today is 2021. It took them 18 months to eradicate the flu. I wonder how the hell that happened? maybe everything is marketing?

Universal Flu Vaccine – https://t.me/salonomics/592

competition winners

The First pair of tickets to the Essex Hairdressers event on 1st November have been won by Sam Hurst and Leanne Oxlade

Show Producers

Norman Ellis of Essex Hairdressers

Has given us 5 pairs of tickets for the next showcase featuring Paul Falltrick. The show happens in Chelmsford, Essex on Monday 1st November. Doors at 6:30pm These shows are great for young hair and beauty professionals in order to gain new insight and skill but also for networking. This show takes place in Chelmsford.

To be in for a chance of winning a pair of tickets worth £50 do the following:

  1. Download Telegram from your app store https://telegram.org/*

2. Join the Salonomics Telegram group by clicking here https://t.me/joinchat/k_ioXKg-WSE1ODI8

3. Comment on any story you want.

1 winner to be announced on each of the next shows in the run up to the event on November 1st.

GoSalon

You can get GoSalon on your smart phone by going to GoSalon – GoSalon makes retail easy for you and your clients

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NEXT Salonomics show

Our next show will be recorded live from Salon International. Don’t miss it.

https://youtu.be/MuoCqnCEDwA 

What does GoSalon do?

GoSalon connects you to your customers with a retail product of your choice for the internet price.
GoSalon allows you to have a bigger inventory of products for your clients to choose from.
GoSalon removes all of the risk from buying products and having them gather dust on your shelves.
Your clients can buy from your affiliates codes 24/7 again and again. Whether they are in the shop with you or at home.
GoSalon Puts Your brand on your clients home screen. We give you the tools without having to sacrifice your identity.
GoSalon does all of the hard work so you can focus 100% on your clients.
You can earn anywhere between 1.5% – 6% depending on the items that you refer to your customers.
You can get GoSalon on your smart phone by going to GoSalon – GoSalon makes retail easy for you and your clients

image of aaron dorn hair
About the author.
Aaron is a professional hairdresser with over twenty years experience from cat walks to trade shows and everywhere in between. You can find him on all the socials @aarondornhair

Free to reprint with attribution. Details here.