When welfare and wages collide
I read this article by a famous Scottish Economist Adam Smith and in 2023 I believe it shapes my entire...
For all written blogs
I read this article by a famous Scottish Economist Adam Smith and in 2023 I believe it shapes my entire...
What is the problem? If GoSalon is the solution This is a blog from 2019 – I have no idea...
Earn more by using bitcoin and the magic of being your own bank A crash course to get paid in...
What are our clients recommending to their customers? As 2022 is coming to a close, we have been looking at...
What is Scan to Ship? GoSalon scan to ship uses QR codes in your salon retail display. This allows your...
GoSalon is Magic GoSalon is a web app that gives value to every person that uses it. It is instant,...
Ok, So you have received your "Welcome to GoSalon" email and am confronted with a link like gosalon.gosalon.uk with a QR code that looks like this below.
Did you know that Every Hair & Beauty Pro that used GoSalon during Lockdown made money. “How?” They did it...
We did some research and found that 8 out of 10 customers would purchase a product from their stylist, but only if the price was closer to the internet. (Salon products typically have a 40% mark up when you purchase from a salon compared to some online retailers).The problem wasn’t that clients had not stopped buying retail products, just stopped buying them from salons. There are many reasons for this which I could go into but I'll spare you the details.Hair & Beauty industry in the UK is worth £28bn pounds and it’s not under threat from automation or robots anytime soon which means the salon will still demand space on the high street.
“They say it’s easy to make an Apple Pie, but you have to create the universe first” Standing on the...
How do you deal with the great restart? It’s been 5 long months since Salon’s in the UK were unceremoniously...
This blog post was inspired by a chat I had with the main man Joe on the Salonomics podcast. The...
I spotted a LinkedIn status from our heroes at L’Oréal stating how they were going to use influencers and spend...
Why VAT cripples your hair & beauty business Using the template from the “Save our Salons campaign” I thought I...
Save our Salons – Eliminate the VAT In relation to the latest “Save our Salons” or “Chop the VAT” campaign....
Why choose GoSalon? To be future proof. You are here because; GoSalon in it’s first iteration (GoSalon 1.0) is a...
"The biggest mistake most people make, is they design the salon how they like it and not how their customers like it."
I hope you are all keeping well. I wanted to let you know about the latest developments with GoSalon. We...
We use a QR code to transport your customer from your chair to your retail space on the internet wherein 1 or 2 clicks they can buy your product referral "For the Internet Price" You can find your BESPOKE QR on your home page.
This article is about why the idea of doing a deal is so profitable over time. How those small margins compound and become significant over time.
This is an article about frugality in the salon. Although not a sexy word, it's bloody effective during a crisis.
Power to the Experts. *In order to read this piece effectively feel free to swap out the term GOVERNMENT for...
This article is about what i think we need to do to improve the hair and beauty industry for the long term.
this article is about young people and will they choose hairdressing?
Stop trashing your competition on Facebook. It won’t do anything for you apart from make you bitter, twisted and obsessed...
Do not comply! The more you do the more rules they will make for you. Your customers are the most...
BE THE FUTURE It’s clear towns are changing and cities are shrinking. But what does it mean for the humble...
This is a blog about why social media is using you and why you need to stop it.
this is an article about learning to leave your phone alone and its key to getting focussed about your work.
In order to build your recurring sales, It's key to get your customers coming back to your GoSalon app numerous times over a month and in between appointments. Therefore you have to get the GoSalon app onto the home screen of your customers phone.
We found that 8 out of 10 customers would buy a product from their stylist if the price was closer to the internet. GoSalon bridges that gap in terms of prices then now it's up to us to make our clients styling dreams come true by connecting them to the products we know will work for the hair or skin.
Our clients waste hundreds of £ per year through impulse purchases that they use once and never again. It's part of our role to save them from wasting their money. My tips below will give you the confidence to make retail easy for your clients.
This blog is about why your plans always change but your target never should.
Why GoSalon removes the need to be salesy! GoSalon links your customer to your favourite product and pays you for the connection. Your client loves it because they are getting the product you use for the internet price. And who doesn't want to save a few quid?
Why Social Media Algorithms killed the freelance session world. The difference between collaboration and sponsorship & why in 2020 you...
Why the new Normal is about your brand and nobody else’s Dealing with the new normal – We have danced...
No hairdressers I know ever got into hairdressing because they love doing admin.
It is said 8 out of 10 clients would buy a product from their hairdresser or barber if the price was closer to the internet. Get Product allows that. You can earn a commission by simply recommending a product. Win-Win.
What we can do to fix it and why you need to endorse what you love. Customers have stopped buying...
Why you need to add your favourite products to your GoSalon App. You want to make some extra cash right? Your favourite product is easier to recommend to your customer. As a professional you have relied on this product for your whole career. It's easier to sell a product that you use on your customer. Why would you let them use something you wouldn't?
Did you know? you can now receive credit card or digital payments for free without the need for an expensive "card machine" Via Your Own Bespoke Button. (as Below)
GoSalon believes that you should make booking appointments easy. The hair and beauty professional must have the final say in confirming your customers appointments. It's true our clients like to send us a message 24/7.
“A hair is either pigmented or it’s white.“ When and why it happens. The logic. Your hair follicles have pigment...
& why it’s important to stand out on the home screen of your client’s phone. It grabs attention, creates an...
Remember the goal is DIALOGUE with the government about how our industry can grow. The government don't want to encourage unemployment. They want to see us GROW.
Salons are fun, dentists are not. We choose happiness. No idea what possessed a dentist to root around someone's gob.? We are practical beasts and yet sometimes we underestimate the value of simplicity. The best solution we can find is hardly ever complex.
Choose happiness or non-essential worker. If I was asked to create a PR campaign I know what angle I would go with.
Leave plenty of white space. An uncluttered and easy-to-read feedback form will be much more inviting for your visitors.
Reading this could save you a few quid. Did you know that digital costs of operating a modern salon have increased 1000% in the last decade?
