GoSalon University Starter – Top 5 Retail Tips

Out of practice? Retail GoSalon Style

It seems to me that some are out of practice when it comes to retail. They have not had the time or inclination to pursue a revenue stream from retail.

GoSalon Retail We know its cheaper on the internet
It’s why we built it. GoSalon makes it easy for your customers to buy from you for the same price as the internet.


I get it. Who needs to worry about retail when everything we attempt to sell in the salon can be so much more expensive than what our clients pay when buying online.

We did some research and found that 8 out of 10 salon customers would buy a product from their stylist if the price was closer to the internet.

By using GoSalon, Your client is FOUR times more likely to buy your recommended product. GoSalon can cut their cost and your cost considerably. Just by connecting them to your products that are found cheaper on the internet.

GoSalon’s role is, to make retail easy for your clients to purchase your favourite products online.

I have some tips below will give you the confidence to make retail easy for your clients.

You don’t want to be a pushy sales person. When your client is in your chair, You have their full attention. No noise, no distraction. Just you, them and the mirror. (or possibly a mask if you are reading this in 2020?)

GoSalon makes it easy for your customers to get what they need. FROM YOU! 24/7

If you have not reserved your business name you need to here

GoSalon bridges the gap from you to your customer to the product of your choice on the internet. From their own handset. It all starts in your chair with a QR code – Check out my tips below.

How to increase your retail sales in and out of the salon.

AARON DORN’s TOP 5 RETAIL TIPS @aarondornhair

RETAIL Tip 1 – Don’t discriminate

Ensure you have a wide selection of products from each brand or product category. You should have budget items, mid priced items and high ticket items on your shelf. The amount of sales that professionals miss out on because they refer products that are too cheap or expensive for their client.

Why it works
Your customer may be put of by the first product if it’s out of their price range, offer an alternative that suits their budget. Everyone would love a dyson hair dryer but a gamma piu is just as good and in my opinion better value for money.

RETAIL Tip 2Use it or lose it.

It’s easier to refer a product to a customer if you use that product on their hair/skin. Use that product on them and leave it in their eye-line. Is an effective method to get them to notice it.

RETAIL Tip 3Show them how & Give them value.

I hear too many stories from clients about them throwing money down the drain on hair and make up products they impulse buy. Then feel disappointed when it doesn’t work for them. So them how you use it.

Why it works
You send a subliminal message. They ask you a question about a product or they comment on the smell. They want to know why the expert uses this product on them. If they ask you tell. It’s feels a lot less hard sell and more genuine.

RETAIL Tip 4 – Sell to the senses.

The more senses they use. The better the chance you can convert the sale.
When using a product on a customer they can see it. Smell the aroma. Feel it on their skin.

Why it works
Science, the more we stimulate the more likely they are to buy from you. It’s that simple.

RETAIL Tip 5 – What’s the worst that can happen?

They say no. So? get over it. Do you think a waitress ever stops bringing the desert menu to the table? It’s part of the job.

Don’t let somebody else profit from your work. It’s that simple. 80% of your customers are buying stuff for their face, skin and hair. They may as well buy it via you. Right?

Why it works
It’s a numbers game, the more you get used to asking the question the easier it becomes.

Remember

Our clients waste hundreds of £ per year through impulse purchases that they use once and never again. It’s part of our role to save them from wasting their money. Hair and Beauty Pro’s are providing a valuable service. You should get paid for it.

For years product companies, distributors, supermarkets, chemists and the internet have removed you from the loop by selling direct to your customer. Whether that is via Amazon or eBay. It’s time for you to reclaim this vital portion of your business. Using GoSalon means you can sell a product to your customer without having to buy it first!

Just think, no more dead money in products left unsold sitting on the shelves.

Just think of the products you have not been able to endorse before?

That Dyson hairdryer never looked so good on your list.

Your expertise and GoSalon’s simplicity means it’s easier than ever to claim your piece of the retail pie.

GoSalon always has your brand up front and center. We succeed, when you succeed. You are our priority, you can set up your own app in a few minutes and become an influencer in the true sense of the word. Convert more clients. Earn more money. Learn how to add GoSalon to your home screen

image of aaron dorn hair
About the author.
Aaron is a professional hairdresser with over twenty years experience from cat walks to trade shows and everywhere in between. You can find him on all the socials @aarondornhair

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