Don’t be like them, Be like John.
Stop trashing your competition on Facebook. It won’t do anything for you apart from make you bitter, twisted and obsessed with someone else’s failure. If you spent 10% of the time you waste on Facebook brainstorming with your team about “how you can make the salon as efficient as it could be.” Then you would […]
Don’t worry about compliance. Worry about your customers.
Your customers are the most important thing in your business. Not the council. You do what is right for the customers not for the regulators or the guideline writers. The council doesn’t have their own customers. They force you to comply to their rules. They like to believe that they work for us, but we […]
Going Underground!
BE THE FUTURE It’s clear towns are changing and cities are shrinking. But what does it mean for the humble hairdresser, barber & Beauty pro? We are in this weird situation where time is money, money is time and everyone is bitching on Facebook about not having either. Odd. Salons and Barbers have had to […]
Death of the session industry.
Why Social Media Algorithms killed the freelance session world. The difference between collaboration and sponsorship & why in 2020 you need to understand the difference. The big hair and beauty brands spent fortunes in the early years of the internet. Quality was the focus and in order to produce high quality content they would use […]
How to survive a recession?
Why the new Normal is about your brand and nobody else’s Dealing with the new normal – We have danced to this song before. In 2008 the globe went through a financial crisis, it was lovingly named the credit crunch. This word was an attempt to soften the incoming devastation of an entire industry. There […]
Why Salon Retail is Broken.
What we can do to fix it and why you need to endorse what you love. Customers have stopped buying retail products from salons for two main reasons;1. You have stopped showing them how to do their hair. Show them a technique 2. The price of your retail in the salon is vastly more expensive […]
Why Salons are becoming Phobic like Dentists
Salons are fun, dentists are not. We choose happiness. No idea what possessed a dentist to root around someone’s gob.? We are practical beasts and yet sometimes we underestimate the value of simplicity. The best solution we can find is hardly ever complex.
Public Relations Nightmare – Why happiness is the key to a successful hairdresser
Choose happiness or non-essential worker. If I was asked to create a PR campaign I know what angle I would go with.