Death of the session industry.
Why Social Media Algorithms killed the freelance session world. The difference between collaboration and sponsorship & why in 2020 you need to understand the difference. The big hair and beauty brands spent fortunes in the early years of the internet. Quality was the focus and in order to produce high quality content they would use […]
How to survive a recession?
Why the new Normal is about your brand and nobody else’s Dealing with the new normal – We have danced to this song before. In 2008 the globe went through a financial crisis, it was lovingly named the credit crunch. This word was an attempt to soften the incoming devastation of an entire industry. There […]
New tech should help, not hinder!
No hairdressers I know ever got into hairdressing because they love doing admin.
What we have made is MAGIC
It is said 8 out of 10 clients would buy a product from their hairdresser or barber if the price was closer to the internet. Get Product allows that. You can earn a commission by simply recommending a product. Win-Win.
Why Salon Retail is Broken.
What we can do to fix it and why you need to endorse what you love. Customers have stopped buying retail products from salons for two main reasons;1. You have stopped showing them how to do their hair. Show them a technique 2. The price of your retail in the salon is vastly more expensive […]
How to add your Products!
Why you need to add your favourite products to your GoSalon App.
You want to make some extra cash right? Your favourite product is easier to recommend to your customer. As a professional you have relied on this product for your whole career. It’s easier to sell a product that you use on your customer. Why would you let them use something you wouldn’t?
How to make Booking Appointments easy
GoSalon believes that you should make booking appointments easy. The hair and beauty professional must have the final say in confirming your customers appointments. It’s true our clients like to send us a message 24/7.
Is Grey Hair Different?
“A hair is either pigmented or it’s white.“ When and why it happens. The logic. Your hair follicles have pigment cells that make melanin, a chemical that gives your hair its colour. As you age, these cells start to die. Without pigment, new hair strands grow in lighter and take on various shades of grey, […]
Why a logo is important.
& why it’s important to stand out on the home screen of your client’s phone. It grabs attention, creates an impact which leads to call to action goals such as more appointments and recurring sales. As of 2018 – 87% of UK retail purchases made online & 78% of Brits use their mobile phone for […]
Reading this could save you a few quid.
Reading this could save you a few quid. Did you know that digital costs of operating a modern salon have increased 1000% in the last decade?