Hate being Salesy? Me too.
Why GoSalon removes the need to be salesy! GoSalon links your customer to your favourite product and pays you for the connection. Your client loves it because they are getting the product you use for the internet price. And who doesn’t want to save a few quid?
Death of the session industry.
Why Social Media Algorithms killed the freelance session world. The difference between collaboration and sponsorship & why in 2020 you need to understand the difference. The big hair and beauty brands spent fortunes in the early years of the internet. Quality was the focus and in order to produce high quality content they would use […]
How to survive a recession?
Why the new Normal is about your brand and nobody else’s Dealing with the new normal – We have danced to this song before. In 2008 the globe went through a financial crisis, it was lovingly named the credit crunch. This word was an attempt to soften the incoming devastation of an entire industry. There […]
New tech should help, not hinder!
No hairdressers I know ever got into hairdressing because they love doing admin.
Why Salon Retail is Broken.
What we can do to fix it and why you need to endorse what you love. Customers have stopped buying retail products from salons for two main reasons;1. You have stopped showing them how to do their hair. Show them a technique 2. The price of your retail in the salon is vastly more expensive […]
How to add your Products!
Why you need to add your favourite products to your GoSalon App.
You want to make some extra cash right? Your favourite product is easier to recommend to your customer. As a professional you have relied on this product for your whole career. It’s easier to sell a product that you use on your customer. Why would you let them use something you wouldn’t?
Why a logo is important.
& why it’s important to stand out on the home screen of your client’s phone. It grabs attention, creates an impact which leads to call to action goals such as more appointments and recurring sales. As of 2018 – 87% of UK retail purchases made online & 78% of Brits use their mobile phone for […]
Why Salons are becoming Phobic like Dentists
Salons are fun, dentists are not. We choose happiness. No idea what possessed a dentist to root around someone’s gob.? We are practical beasts and yet sometimes we underestimate the value of simplicity. The best solution we can find is hardly ever complex.
Public Relations Nightmare – Why happiness is the key to a successful hairdresser
Choose happiness or non-essential worker. If I was asked to create a PR campaign I know what angle I would go with.