Why Salon Retail is Broken.
What we can do to fix it and why you need to endorse what you love. Customers have stopped buying retail products from salons for two main reasons;1. You have stopped showing them how to do their hair. Show them a technique 2. The price of your retail in the salon is vastly more expensive […]
Is Grey Hair Different?
“A hair is either pigmented or it’s white.“ When and why it happens. The logic. Your hair follicles have pigment cells that make melanin, a chemical that gives your hair its colour. As you age, these cells start to die. Without pigment, new hair strands grow in lighter and take on various shades of grey, […]
Why a logo is important.
& why it’s important to stand out on the home screen of your client’s phone. It grabs attention, creates an impact which leads to call to action goals such as more appointments and recurring sales. As of 2018 – 87% of UK retail purchases made online & 78% of Brits use their mobile phone for […]
Public Relations Nightmare – Why happiness is the key to a successful hairdresser
Choose happiness or non-essential worker. If I was asked to create a PR campaign I know what angle I would go with.
Reading this could save you a few quid.
Reading this could save you a few quid. Did you know that digital costs of operating a modern salon have increased 1000% in the last decade?