This is an article about frugality in the salon. Although not a sexy word, it’s bloody effective during a crisis.

Death of the session industry.

Why Social Media Algorithms killed the freelance session world. The difference between collaboration and sponsorship & why in 2020 you need to understand the difference. The big hair and beauty brands spent fortunes in the early years of the internet. Quality was the focus and in order to produce high quality content they would use […]

How to survive a recession?

Why the new Normal is about your brand and nobody else’s Dealing with the new normal – We have danced to this song before. In 2008 the globe went through a financial crisis, it was lovingly named the credit crunch. This word was an attempt to soften the incoming devastation of an entire industry. There […]