56 Everything is Marketing
Marketing is everything and everything is marketing. Todays show is about the power of marketing. We talk a bit about Guerrilla...
Marketing is everything and everything is marketing. Todays show is about the power of marketing. We talk a bit about Guerrilla...
We did some research and found that 8 out of 10 customers would purchase a product from their stylist, but only if the price was closer to the internet. (Salon products typically have a 40% mark up when you purchase from a salon compared to some online retailers).The problem wasn’t that clients had not stopped buying retail products, just stopped buying them from salons. There are many reasons for this which I could go into but I'll spare you the details.Hair & Beauty industry in the UK is worth £28bn pounds and it’s not under threat from automation or robots anytime soon which means the salon will still demand space on the high street.
We use a QR code to transport your customer from your chair to your retail space on the internet wherein 1 or 2 clicks they can buy your product referral "For the Internet Price" You can find your BESPOKE QR on your home page.
This is a blog about why social media is using you and why you need to stop it.
this is an article about learning to leave your phone alone and its key to getting focussed about your work.
We found that 8 out of 10 customers would buy a product from their stylist if the price was closer to the internet. GoSalon bridges that gap in terms of prices then now it's up to us to make our clients styling dreams come true by connecting them to the products we know will work for the hair or skin.
Our clients waste hundreds of £ per year through impulse purchases that they use once and never again. It's part of our role to save them from wasting their money. My tips below will give you the confidence to make retail easy for your clients.
This blog is about why your plans always change but your target never should.
Why GoSalon removes the need to be salesy! GoSalon links your customer to your favourite product and pays you for the connection. Your client loves it because they are getting the product you use for the internet price. And who doesn't want to save a few quid?
No hairdressers I know ever got into hairdressing because they love doing admin.
It is said 8 out of 10 clients would buy a product from their hairdresser or barber if the price was closer to the internet. Get Product allows that. You can earn a commission by simply recommending a product. Win-Win.
What we can do to fix it and why you need to endorse what you love. Customers have stopped buying...
Why you need to add your favourite products to your GoSalon App. You want to make some extra cash right? Your favourite product is easier to recommend to your customer. As a professional you have relied on this product for your whole career. It's easier to sell a product that you use on your customer. Why would you let them use something you wouldn't?
GoSalon believes that you should make booking appointments easy. The hair and beauty professional must have the final say in confirming your customers appointments. It's true our clients like to send us a message 24/7.
“A hair is either pigmented or it’s white.“ When and why it happens. The logic. Your hair follicles have pigment...
& why it’s important to stand out on the home screen of your client’s phone. It grabs attention, creates an...
Remember the goal is DIALOGUE with the government about how our industry can grow. The government don't want to encourage unemployment. They want to see us GROW.
