essential

GoSalon – The Big Why?

GoSalon – The Big Why?

To be future proof. You are here because;  You would like to increase your profit margins. You want to give...

Build Back Better – The Salon of tomorrow.

"The biggest mistake most people make, is they design the salon how they like it and not how their customers like it."

The power of a deal

This article is about why the idea of doing a deal is so profitable over time. How those small margins compound and become significant over time.

FRUGALITY IS KEY TO SURVIVAL

This is an article about frugality in the salon. Although not a sexy word, it's bloody effective during a crisis.

Sassoon understood

Why the box tickers should stay out of improving the industry.

This article is about what i think we need to do to improve the hair and beauty industry for the long term.

Reject the ‘New Normal’

this article is about young people and will they choose hairdressing?

Happiness scale not phobic scale

Public Relations Nightmare – Why happiness is the key to a successful hairdresser

Choose happiness or non-essential worker. If I was asked to create a PR campaign I know what angle I would go with.