education

salon international the resurrection

57 The Resurrection of Salon International

Recorded on location at London Excel. This is a special show. The first exhibition where everyone can get together and begin to re-energise the sector. Can the hair and beauty industry resurrect itself from the ashes of Covid?

everything is marketing

56 Everything is Marketing

Marketing is everything and everything is marketing. Todays show is about the power of marketing. We talk a bit about Guerrilla...

The Case against VAT in Hair & Beauty. UK

The Case against VAT in Hair & Beauty. UK

Okay, bear with me on this one. This blog post was inspired by a chat I had with main man...

GoSalon – The Big Why?

GoSalon – The Big Why?

To be future proof. You are here because;  You would like to increase your profit margins. You want to give...

Build Back Better – The Salon of tomorrow.

"The biggest mistake most people make, is they design the salon how they like it and not how their customers like it."

How to use a QR code

How to use a QR code.

We use a QR code to transport your customer from your chair to your retail space on the internet wherein 1 or 2 clicks they can buy your product referral "For the Internet Price" You can find your BESPOKE QR on your home page.

The power of a deal

This article is about why the idea of doing a deal is so profitable over time. How those small margins compound and become significant over time.

FRUGALITY IS KEY TO SURVIVAL

This is an article about frugality in the salon. Although not a sexy word, it's bloody effective during a crisis.

Hair & Beauty contributes 1.3% of the to the UK economy.

Next Stop, Government* Run Salons.

Power to the Experts. *In order to read this piece effectively feel free to swap out the term GOVERNMENT for...

Sassoon understood

Why the box tickers should stay out of improving the industry.

This article is about what i think we need to do to improve the hair and beauty industry for the long term.