education

salon international the resurrection

57 The Resurrection of Salon International

Recorded on location at London Excel. This is a special show. The first exhibition where everyone can get together and begin to re-energise the sector. Can the hair and beauty industry resurrect itself from the ashes of Covid?

everything is marketing

56 Everything is Marketing

Marketing is everything and everything is marketing. Todays show is about the power of marketing. We talk a bit about Guerrilla...

The Case against VAT in Hair & Beauty. UK

The Case against VAT in Hair & Beauty. UK

Okay, bear with me on this one. This blog post was inspired by a chat I had with main man...

GoSalon – The Big Why?

GoSalon – The Big Why?

To be future proof. You are here because;  You would like to increase your profit margins. You want to give...

Build Back Better – The Salon of tomorrow.

"The biggest mistake most people make, is they design the salon how they like it and not how their customers like it."

GoSalon purple

How to use a QR code.

We use a QR code to transport your customer from your chair to your retail space on the internet wherein 1 or 2 clicks they can buy your product referral "For the Internet Price" You can find your BESPOKE QR on your home page.

The power of a deal

This article is about why the idea of doing a deal is so profitable over time. How those small margins compound and become significant over time.

FRUGALITY IS KEY TO SURVIVAL

This is an article about frugality in the salon. Although not a sexy word, it's bloody effective during a crisis.

Hair & Beauty contributes 1.3% of the to the UK economy.

Next Stop, Government* Run Salons.

Power to the Experts. *In order to read this piece effectively feel free to swap out the term GOVERNMENT for...

Sassoon understood

Why the box tickers should stay out of improving the industry.

This article is about what i think we need to do to improve the hair and beauty industry for the long term.

Reject the ‘New Normal’

this article is about young people and will they choose hairdressing?

Going Underground!

BE THE FUTURE It’s clear towns are changing and cities are shrinking. But what does it mean for the humble...

Why Fans are more Valuable than Followers

This is a blog about why social media is using you and why you need to stop it.

increase your peace

Increase your peace

this is an article about learning to leave your phone alone and its key to getting focussed about your work.

GoSalon University

How to build recurring sales

In order to build your recurring sales, It's key to get your customers coming back to your GoSalon app numerous times over a month and in between appointments. Therefore you have to get the GoSalon app onto the home screen of your customers phone.

Complain or Change.

This blog is about why your plans always change but your target never should.

Hate being Salesy? Me too.

Why GoSalon removes the need to be salesy! GoSalon links your customer to your favourite product and pays you for the connection. Your client loves it because they are getting the product you use for the internet price. And who doesn't want to save a few quid?

New tech should help, not hinder!

No hairdressers I know ever got into hairdressing because they love doing admin.

Sell more retail

What we have made is MAGIC

It is said 8 out of 10 clients would buy a product from their hairdresser or barber if the price was closer to the internet. Get Product allows that. You can earn a commission by simply recommending a product. Win-Win.

Why Salon Retail is Broken.

What we can do to fix it and why you need to endorse what you love. Customers have stopped buying...

How to add your Products!

Why you need to add your favourite products to your GoSalon App. You want to make some extra cash right? Your favourite product is easier to recommend to your customer. As a professional you have relied on this product for your whole career. It's easier to sell a product that you use on your customer. Why would you let them use something you wouldn't?

Is Grey Hair Different?

“A hair is either pigmented or it’s white.“ When and why it happens. The logic. Your hair follicles have pigment...

Post Pandemic Regulation Blues

Remember the goal is DIALOGUE with the government about how our industry can grow. The government don't want to encourage unemployment. They want to see us GROW.

How to capture valuable feedback.

Leave plenty of white space. An uncluttered and easy-to-read feedback form will be much more inviting for your visitors.