64 – How to spot a Scam
Scam, Ponzi Schemes, MLM investments, All Fraud Scam or Ponzi? All have a common denominator and that is human beings....
Scam, Ponzi Schemes, MLM investments, All Fraud Scam or Ponzi? All have a common denominator and that is human beings....
Recorded on location at London Excel. This is a special show. The first exhibition where everyone can get together and begin to re-energise the sector. Can the hair and beauty industry resurrect itself from the ashes of Covid?
Marketing is everything and everything is marketing. Todays show is about the power of marketing. We talk a bit about Guerrilla...
Business, Energy and Industrial Strategy. Shaken Not Stirred Todays show is about The future of us the hair & beauty...
We did some research and found that 8 out of 10 customers would purchase a product from their stylist, but only if the price was closer to the internet. (Salon products typically have a 40% mark up when you purchase from a salon compared to some online retailers).The problem wasn’t that clients had not stopped buying retail products, just stopped buying them from salons. There are many reasons for this which I could go into but I'll spare you the details.Hair & Beauty industry in the UK is worth £28bn pounds and it’s not under threat from automation or robots anytime soon which means the salon will still demand space on the high street.
We use a QR code to transport your customer from your chair to your retail space on the internet wherein 1 or 2 clicks they can buy your product referral "For the Internet Price" You can find your BESPOKE QR on your home page.
In order to build your recurring sales, It's key to get your customers coming back to your GoSalon app numerous times over a month and in between appointments. Therefore you have to get the GoSalon app onto the home screen of your customers phone.
We found that 8 out of 10 customers would buy a product from their stylist if the price was closer to the internet. GoSalon bridges that gap in terms of prices then now it's up to us to make our clients styling dreams come true by connecting them to the products we know will work for the hair or skin.
Our clients waste hundreds of £ per year through impulse purchases that they use once and never again. It's part of our role to save them from wasting their money. My tips below will give you the confidence to make retail easy for your clients.
Leave plenty of white space. An uncluttered and easy-to-read feedback form will be much more inviting for your visitors.