Recorded on location at London Excel. This is a special show. The first exhibition where everyone can get together and begin to re-energise the sector. Can the hair and beauty industry resurrect itself from the ashes of Covid?
We did some research and found that 8 out of 10 customers would purchase a product from their stylist, but only if the price was closer to the internet. (Salon products typically have a 40% mark up when you purchase from a salon compared to some online retailers).The problem wasn’t that clients had not stopped buying retail products, just stopped buying them from salons. There are many reasons for this which I could go into but I'll spare you the details.Hair & Beauty industry in the UK is worth £28bn pounds and it’s not under threat from automation or robots anytime soon which means the salon will still demand space on the high street.
Joe thinks Messi and Ronaldo should retire and let someone else have a go. Joe has recognised a few new trends and shared more anecdotes about marketing. We discover he had a reputation for being a cutter and one day his scissors got him into a row with a clients partner.
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