62 – Traditional Salons vs Freelance Spaces
We look at the volatility of crypto and understand why this price swings happen. We look at the new business models in the creative industries, hair and beauty studio are leading the way.
We look at the volatility of crypto and understand why this price swings happen. We look at the new business models in the creative industries, hair and beauty studio are leading the way.
The pair share some ideas about the future of Salon 2.0 Aaron stumps Joe by calling him Ed Balls. Can you believe Joe didn't have a story about him. We ask the question how many QR's in the salon would be overkill? Joe says everything in the salon should be For Sale. What do you think? Does Point of Sale work in the salon.
Recorded on location at London Excel. This is a special show. The first exhibition where everyone can get together and begin to re-energise the sector. Can the hair and beauty industry resurrect itself from the ashes of Covid?
We did some research and found that 8 out of 10 customers would purchase a product from their stylist, but only if the price was closer to the internet. (Salon products typically have a 40% mark up when you purchase from a salon compared to some online retailers).The problem wasn’t that clients had not stopped buying retail products, just stopped buying them from salons. There are many reasons for this which I could go into but I'll spare you the details.Hair & Beauty industry in the UK is worth £28bn pounds and it’s not under threat from automation or robots anytime soon which means the salon will still demand space on the high street.
Joe thinks Messi and Ronaldo should retire and let someone else have a go. Joe has recognised a few new trends and shared more anecdotes about marketing. We discover he had a reputation for being a cutter and one day his scissors got him into a row with a clients partner.
There is no excerpt because this is a protected post.
How do you deal with the great restart? It’s been 5 long months since Salon’s in the UK were unceremoniously...
Okay, bear with me on this one. This blog post was inspired by a chat I had with main man...
I spotted a LinkedIn status from our heroes at L’Oréal stating how they were going to use influencers and spend...
In relation to the latest “Save our Salons” or “Chop the VAT” campaign. I thought I would get behind the...
Aaron Dorn and Joe Mehmet discuss and explain British hairdressing and culture for a diverse audience. In todays episode we...
Aaron Dorn and Joe Mehmet discuss and explain British hairdressing and culture for a diverse audience. In todays episode we...
BEIS hit – Ever wondered what the professional bodies in our industry do for us? Give us more unpaid work...
F*** the VAT Have you ever wondered why Salons are in the Retail sector and not in the health &...
Hello everyone, Seeing as we are locked down and cannot do any actual hair I am finding myself busier than...
To be future proof. You are here because; You would like to increase your profit margins. You want to give...
"The biggest mistake most people make, is they design the salon how they like it and not how their customers like it."
I hope you are all keeping well. I wanted to let you know about the latest developments with GoSalon. We...
This is an article about frugality in the salon. Although not a sexy word, it's bloody effective during a crisis.
this article is about young people and will they choose hairdressing?
Stop trashing your competition on Facebook. It won’t do anything for you apart from make you bitter, twisted and obsessed...
Your customers are the most important thing in your business. Not the council. You do what is right for the...
BE THE FUTURE It’s clear towns are changing and cities are shrinking. But what does it mean for the humble...
This is a blog about why social media is using you and why you need to stop it.
this is an article about learning to leave your phone alone and its key to getting focussed about your work.
We found that 8 out of 10 customers would buy a product from their stylist if the price was closer to the internet. GoSalon bridges that gap in terms of prices then now it's up to us to make our clients styling dreams come true by connecting them to the products we know will work for the hair or skin.
Our clients waste hundreds of £ per year through impulse purchases that they use once and never again. It's part of our role to save them from wasting their money. My tips below will give you the confidence to make retail easy for your clients.
Why GoSalon removes the need to be salesy! GoSalon links your customer to your favourite product and pays you for the connection. Your client loves it because they are getting the product you use for the internet price. And who doesn't want to save a few quid?
No hairdressers I know ever got into hairdressing because they love doing admin.
It is said 8 out of 10 clients would buy a product from their hairdresser or barber if the price was closer to the internet. Get Product allows that. You can earn a commission by simply recommending a product. Win-Win.
What we can do to fix it and why you need to endorse what you love. Customers have stopped buying...
Why you need to add your favourite products to your GoSalon App. You want to make some extra cash right? Your favourite product is easier to recommend to your customer. As a professional you have relied on this product for your whole career. It's easier to sell a product that you use on your customer. Why would you let them use something you wouldn't?
GoSalon believes that you should make booking appointments easy. The hair and beauty professional must have the final say in confirming your customers appointments. It's true our clients like to send us a message 24/7.
“A hair is either pigmented or it’s white.“ When and why it happens. The logic. Your hair follicles have pigment...
& why it’s important to stand out on the home screen of your client’s phone. It grabs attention, creates an...
Remember the goal is DIALOGUE with the government about how our industry can grow. The government don't want to encourage unemployment. They want to see us GROW.
Salons are fun, dentists are not. We choose happiness. No idea what possessed a dentist to root around someone's gob.? We are practical beasts and yet sometimes we underestimate the value of simplicity. The best solution we can find is hardly ever complex.
Choose happiness or non-essential worker. If I was asked to create a PR campaign I know what angle I would go with.
Leave plenty of white space. An uncluttered and easy-to-read feedback form will be much more inviting for your visitors.
Reading this could save you a few quid. Did you know that digital costs of operating a modern salon have increased 1000% in the last decade?
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