Industry

GoSalon the future of retail

Applying for Dragons Den

We did some research and found that 8 out of 10 customers would purchase a product from their stylist, but only if the price was closer to the internet. (Salon products typically have a 40% mark up when you purchase from a salon compared to some online retailers).The problem wasn’t that clients had not stopped buying retail products, just stopped buying them from salons. There are many reasons for this which I could go into but I'll spare you the details.Hair & Beauty industry in the UK is worth £28bn pounds and it’s not under threat from automation or robots anytime soon which means the salon will still demand space on the high street.

Salonomics 17 – Rishi’s Budget Special

In todays episode We look at the Rishi Budget and ask whether it is net positive for salon owners and...

Salonomics 11 – Chop the VAT or else

Aaron Dorn and Joe Mehmet discuss and explain British hairdressing and culture for a diverse audience. In todays episode we...

My response to my MP

My response to my MP

Using the templates from the “Save our Salons” I thought I would freestyle a little almost to predict the generic...

Salonomics 10 – Save Our Salons

Aaron Dorn and Joe Mehmet discuss and explain British hairdressing and culture for a diverse audience. In todays episode we...

Salonomics 9 – Charity

Aaron Dorn and Joe Mehmet discuss and explain British hairdressing and culture for a diverse audience. In todays episode we...

The power of a deal

This article is about why the idea of doing a deal is so profitable over time. How those small margins compound and become significant over time.

FRUGALITY IS KEY TO SURVIVAL

This is an article about frugality in the salon. Although not a sexy word, it's bloody effective during a crisis.

Hair & Beauty contributes 1.3% of the to the UK economy.

Next Stop, Government* Run Salons.

Power to the Experts. *In order to read this piece effectively feel free to swap out the term GOVERNMENT for...

Sassoon understood

Why the box tickers should stay out of improving the industry.

This article is about what i think we need to do to improve the hair and beauty industry for the long term.

Reject the ‘New Normal’

this article is about young people and will they choose hairdressing?

Don’t be like them, Be like John.

Don’t be like them, Be like John.

Stop trashing your competition on Facebook. It won’t do anything for you apart from make you bitter, twisted and obsessed...

focus on your customers

Don’t worry about compliance. Worry about your customers.

Your customers are the most important thing in your business. Not the council. You do what is right for the...

Going Underground!

BE THE FUTURE It’s clear towns are changing and cities are shrinking. But what does it mean for the humble...

Death of the session industry.

Why Social Media Algorithms killed the freelance session world. The difference between collaboration and sponsorship & why in 2020 you...

How to survive a recession?

Why the new Normal is about your brand and nobody else’s Dealing with the new normal – We have danced...

Why Salon Retail is Broken.

What we can do to fix it and why you need to endorse what you love. Customers have stopped buying...

How to Get Easy Appointments

How to make Booking Appointments easy

GoSalon believes that you should make booking appointments easy. The hair and beauty professional must have the final say in confirming your customers appointments. It's true our clients like to send us a message 24/7.

Post Pandemic Regulation Blues

Remember the goal is DIALOGUE with the government about how our industry can grow. The government don't want to encourage unemployment. They want to see us GROW.

Go Forwards with GoSalon

Why Salons are becoming Phobic like Dentists

Salons are fun, dentists are not. We choose happiness. No idea what possessed a dentist to root around someone's gob.? We are practical beasts and yet sometimes we underestimate the value of simplicity. The best solution we can find is hardly ever complex.

Happiness scale not phobic scale

Public Relations Nightmare – Why happiness is the key to a successful hairdresser

Choose happiness or non-essential worker. If I was asked to create a PR campaign I know what angle I would go with.