The pair share some ideas about the future of Salon 2.0 Aaron stumps Joe by calling him Ed Balls. Can you believe Joe didn't have a story about him. We ask the question how many QR's in the salon would be overkill? Joe says everything in the salon should be For Sale. What do you think? Does Point of Sale work in the salon.
We did some research and found that 8 out of 10 customers would purchase a product from their stylist, but only if the price was closer to the internet. (Salon products typically have a 40% mark up when you purchase from a salon compared to some online retailers).The problem wasn’t that clients had not stopped buying retail products, just stopped buying them from salons. There are many reasons for this which I could go into but I'll spare you the details.Hair & Beauty industry in the UK is worth £28bn pounds and it’s not under threat from automation or robots anytime soon which means the salon will still demand space on the high street.
In todays episode We look at the Rishi Budget and ask whether it is net positive for salon owners and...
Aaron Dorn and Joe Mehmet discuss and explain British hairdressing and culture for a diverse audience. In todays episode we...
Why VAT cripples your hair & beauty business Using the template from the “Save our Salons campaign” I thought I...
Aaron Dorn and Joe Mehmet discuss and explain British hairdressing and culture for a diverse audience. In todays episode we...
Aaron Dorn and Joe Mehmet discuss and explain British hairdressing and culture for a diverse audience. In todays episode we...
This article is about why the idea of doing a deal is so profitable over time. How those small margins compound and become significant over time.
This is an article about frugality in the salon. Although not a sexy word, it's bloody effective during a crisis.
Power to the Experts. *In order to read this piece effectively feel free to swap out the term GOVERNMENT for...
This article is about what i think we need to do to improve the hair and beauty industry for the long term.
this article is about young people and will they choose hairdressing?
Stop trashing your competition on Facebook. It won’t do anything for you apart from make you bitter, twisted and obsessed...
Your customers are the most important thing in your business. Not the council. You do what is right for the...
BE THE FUTURE It’s clear towns are changing and cities are shrinking. But what does it mean for the humble...
Why Social Media Algorithms killed the freelance session world. The difference between collaboration and sponsorship & why in 2020 you...
Why the new Normal is about your brand and nobody else’s Dealing with the new normal – We have danced...
What we can do to fix it and why you need to endorse what you love. Customers have stopped buying...
Remember the goal is DIALOGUE with the government about how our industry can grow. The government don't want to encourage unemployment. They want to see us GROW.
Salons are fun, dentists are not. We choose happiness. No idea what possessed a dentist to root around someone's gob.? We are practical beasts and yet sometimes we underestimate the value of simplicity. The best solution we can find is hardly ever complex.
Choose happiness or non-essential worker. If I was asked to create a PR campaign I know what angle I would go with.
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