Future

Why are L'oreal scared?

48 Why are L’Oreal Scared?

Why are L’Oreal Scared? A show discussing why the conversation does not move forward online. Why many in this industry...

New Podcasting 2.0

“They say it’s easy to make an Apple Pie, but you have to create the universe first” Standing on the...

Salonomics 18 – Digesting Your Budget.

In todays episode Joe gets offended by being compared a legend. We look at the main's talking points of Rishi's Budget and ask the campaigners to stop. Joe says Sadiq Khan is killing London and he has a rant about youngsters destroying him on halo.

Salonomics 17 – Rishi’s Budget Special

In todays episode We look at the Rishi Budget and ask whether it is net positive for salon owners and...

The Case against VAT in Hair & Beauty. UK

The Case against VAT in Hair & Beauty. UK

Okay, bear with me on this one. This blog post was inspired by a chat I had with main man...

Inflation is inevitable so leverage your influence.

I spotted a LinkedIn status from our heroes at L’Oréal stating how they were going to use influencers and spend...

Salonomics 14 – The Supreme Power of the Sovereign Hairdresser

Aaron Dorn and Joe Mehmet discuss and explain British hairdressing and culture for a diverse audience. In todays episode We...

Salonomics 12 – Why You Should Not Scale

Aaron Dorn and Joe Mehmet discuss and explain British hairdressing and culture for a diverse audience. In todays episode we...

GoSalon 100 products in your pocket

My response to my MP

Using the templates from the “Save our Salons” I thought I would freestyle a little almost to predict the generic...

Save Our Salons

In relation to the latest “Save our Salons” or “Chop the VAT” campaign. I thought I would get behind the...

Salonomics 9 – Charity

Aaron Dorn and Joe Mehmet discuss and explain British hairdressing and culture for a diverse audience. In todays episode we...

Salonomics Podcast 1 – Build Back Better

Hello everyone, Seeing as we are locked down and cannot do any actual hair I am finding myself busier than...

GoSalon – The Big Why?

GoSalon – The Big Why?

To be future proof. You are here because;  You would like to increase your profit margins. You want to give...

Build Back Better – The Salon of tomorrow.

"The biggest mistake most people make, is they design the salon how they like it and not how their customers like it."

MossWall

Make space in the salon – create a smart wall!

I hope you are all keeping well. I wanted to let you know about the latest developments with GoSalon. We...

How to use a QR code

How to use a QR code.

We use a QR code to transport your customer from your chair to your retail space on the internet wherein 1 or 2 clicks they can buy your product referral "For the Internet Price" You can find your BESPOKE QR on your home page.

FRUGALITY IS KEY TO SURVIVAL

This is an article about frugality in the salon. Although not a sexy word, it's bloody effective during a crisis.

Hair & Beauty contributes 1.3% of the to the UK economy.

Next Stop, Government* Run Salons.

Power to the Experts. *In order to read this piece effectively feel free to swap out the term GOVERNMENT for...

Sassoon understood

Why the box tickers should stay out of improving the industry.

This article is about what i think we need to do to improve the hair and beauty industry for the long term.

Reject the ‘New Normal’

this article is about young people and will they choose hairdressing?

Don’t be like them, Be like John.

Don’t be like them, Be like John.

Stop trashing your competition on Facebook. It won’t do anything for you apart from make you bitter, twisted and obsessed...

focus on your customers

Don’t worry about compliance. Worry about your customers.

Your customers are the most important thing in your business. Not the council. You do what is right for the...

Going Underground!

BE THE FUTURE It’s clear towns are changing and cities are shrinking. But what does it mean for the humble...

Complain or Change.

This blog is about why your plans always change but your target never should.

Hate being Salesy? Me too.

Why GoSalon removes the need to be salesy! GoSalon links your customer to your favourite product and pays you for the connection. Your client loves it because they are getting the product you use for the internet price. And who doesn't want to save a few quid?

Death of the session industry.

Why Social Media Algorithms killed the freelance session world. The difference between collaboration and sponsorship & why in 2020 you...

How to survive a recession?

Why the new Normal is about your brand and nobody else’s Dealing with the new normal – We have danced...

New tech should help, not hinder!

No hairdressers I know ever got into hairdressing because they love doing admin.

Why Salon Retail is Broken.

What we can do to fix it and why you need to endorse what you love. Customers have stopped buying...

How to add your Products!

Why you need to add your favourite products to your GoSalon App. You want to make some extra cash right? Your favourite product is easier to recommend to your customer. As a professional you have relied on this product for your whole career. It's easier to sell a product that you use on your customer. Why would you let them use something you wouldn't?

Go Forwards with GoSalon

Why Salons are becoming Phobic like Dentists

Salons are fun, dentists are not. We choose happiness. No idea what possessed a dentist to root around someone's gob.? We are practical beasts and yet sometimes we underestimate the value of simplicity. The best solution we can find is hardly ever complex.

Happiness scale not phobic scale

Public Relations Nightmare – Why happiness is the key to a successful hairdresser

Choose happiness or non-essential worker. If I was asked to create a PR campaign I know what angle I would go with.