Freelance

Traditional Salons vs Freelance Spaces

62 – Traditional Salons vs Freelance Spaces

We look at the volatility of crypto and understand why this price swings happen. We look at the new business models in the creative industries, hair and beauty studio are leading the way.

qrs crypto and digital salons

61 – QR’s, Crypto and digital salons

The pair share some ideas about the future of Salon 2.0 Aaron stumps Joe by calling him Ed Balls. Can you believe Joe didn't have a story about him. We ask the question how many QR's in the salon would be overkill? Joe says everything in the salon should be For Sale. What do you think? Does Point of Sale work in the salon.

GoSalon the future of retail

Applying for Dragons Den

We did some research and found that 8 out of 10 customers would purchase a product from their stylist, but only if the price was closer to the internet. (Salon products typically have a 40% mark up when you purchase from a salon compared to some online retailers).The problem wasn’t that clients had not stopped buying retail products, just stopped buying them from salons. There are many reasons for this which I could go into but I'll spare you the details.Hair & Beauty industry in the UK is worth £28bn pounds and it’s not under threat from automation or robots anytime soon which means the salon will still demand space on the high street.

the problem with apprentices

41a The Problem with Apprentices

Currently, If a kid joins a salon as an apprentice and earns £100 per week. This is considered family income and low income parents have there benefits adjusted. If the kids gets educated at a hair college and have no income. The parents don't have benefits adjusted.

Say Hello to GoSalon

Protected: GoSalon Excellent Frequently Asked Questions

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innovate peril

Salonomics 29 – Innovate at your peril

Innovate at your peril. Because of you have an interesting idea some will look to ban it. In todays show...

coronado sa

The Great Restart

How do you deal with the great restart? It’s been 5 long months since Salon’s in the UK were unceremoniously...

Salonomics 17 – Rishi’s Budget Special

In todays episode We look at the Rishi Budget and ask whether it is net positive for salon owners and...

The Case against VAT in Hair & Beauty. UK

The Case against VAT in Hair & Beauty. UK

Okay, bear with me on this one. This blog post was inspired by a chat I had with main man...

Salonomics 16 – Inflation is Inevitable

Aaron Dorn and Joe Mehmet discuss and explain British hairdressing and culture for a diverse audience. In todays episode We...

Inflation is inevitable so leverage your influence.

I spotted a LinkedIn status from our heroes at L’Oréal stating how they were going to use influencers and spend...

Salonomics 13 – Why You’re destroying the environment

Salonomics 13 – Why You’re destroying the environment

Aaron Dorn and Joe Mehmet discuss and explain British hairdressing and culture for a diverse audience. In todays episode we...

Salonomics 12 – Why You Should Not Scale

Aaron Dorn and Joe Mehmet discuss and explain British hairdressing and culture for a diverse audience. In todays episode we...

Salonomics 11 – Chop the VAT or else

Aaron Dorn and Joe Mehmet discuss and explain British hairdressing and culture for a diverse audience. In todays episode we...

GoSalon 100 products in your pocket

My response to my MP

Using the templates from the “Save our Salons” I thought I would freestyle a little almost to predict the generic...

Save Our Salons

In relation to the latest “Save our Salons” or “Chop the VAT” campaign. I thought I would get behind the...

GoSalon – The Big Why?

GoSalon – The Big Why?

To be future proof. You are here because;  You would like to increase your profit margins. You want to give...

Build Back Better – The Salon of tomorrow.

"The biggest mistake most people make, is they design the salon how they like it and not how their customers like it."

MossWall

Make space in the salon – create a smart wall!

I hope you are all keeping well. I wanted to let you know about the latest developments with GoSalon. We...

The power of a deal

This article is about why the idea of doing a deal is so profitable over time. How those small margins compound and become significant over time.

FRUGALITY IS KEY TO SURVIVAL

This is an article about frugality in the salon. Although not a sexy word, it's bloody effective during a crisis.

Hair & Beauty contributes 1.3% of the to the UK economy.

Next Stop, Government* Run Salons.

Power to the Experts. *In order to read this piece effectively feel free to swap out the term GOVERNMENT for...

Sassoon understood

Why the box tickers should stay out of improving the industry.

This article is about what i think we need to do to improve the hair and beauty industry for the long term.

Reject the ‘New Normal’

this article is about young people and will they choose hairdressing?

Don’t be like them, Be like John.

Don’t be like them, Be like John.

Stop trashing your competition on Facebook. It won’t do anything for you apart from make you bitter, twisted and obsessed...

focus on your customers

Don’t worry about compliance. Worry about your customers.

Your customers are the most important thing in your business. Not the council. You do what is right for the...

Going Underground!

BE THE FUTURE It’s clear towns are changing and cities are shrinking. But what does it mean for the humble...

Why Fans are more Valuable than Followers

This is a blog about why social media is using you and why you need to stop it.

increase your peace

Increase your peace

this is an article about learning to leave your phone alone and its key to getting focussed about your work.

Complain or Change.

This blog is about why your plans always change but your target never should.

Hate being Salesy? Me too.

Why GoSalon removes the need to be salesy! GoSalon links your customer to your favourite product and pays you for the connection. Your client loves it because they are getting the product you use for the internet price. And who doesn't want to save a few quid?

Death of the session industry.

Why Social Media Algorithms killed the freelance session world. The difference between collaboration and sponsorship & why in 2020 you...

How to survive a recession?

Why the new Normal is about your brand and nobody else’s Dealing with the new normal – We have danced...

New tech should help, not hinder!

No hairdressers I know ever got into hairdressing because they love doing admin.

gosalon user says

What we want to do

It is said 8 out of 10 clients would buy a product from their hairdresser or barber if the price was closer to the internet. Get Product allows that. You can earn a commission by simply recommending a product. Win-Win.

Why Salon Retail is Broken.

What we can do to fix it and why you need to endorse what you love. Customers have stopped buying...

How to get your PayPal link

Did you know? you can now receive credit card or digital payments for free without the need for an expensive "card machine" Via Your Own Bespoke Button. (as Below)

Is Grey Hair Different?

“A hair is either pigmented or it’s white.“ When and why it happens. The logic. Your hair follicles have pigment...

Post Pandemic Regulation Blues

Remember the goal is DIALOGUE with the government about how our industry can grow. The government don't want to encourage unemployment. They want to see us GROW.

Happiness scale not phobic scale

Public Relations Nightmare – Why happiness is the key to a successful hairdresser

Choose happiness or non-essential worker. If I was asked to create a PR campaign I know what angle I would go with.

reading this could save you a few quid

Reading this could save you a few quid.

Reading this could save you a few quid. Did you know that digital costs of operating a modern salon have increased 1000% in the last decade?