How do I use GoSalon?
Ok, So you have received your "Welcome to GoSalon" email and am confronted with a link like gosalon.gosalon.uk with a QR code that looks like this below.
Make money when you are closed
Did you know that Every Hair & Beauty Pro that used GoSalon during Lockdown made money. “How?” They did it...
64 – How to spot a Scam
Scam, Ponzi Schemes, MLM investments, All Fraud Scam or Ponzi? All have a common denominator and that is human beings....
63 – Bitcoin vs Sh*tcoins explained
In Todays Show, off the bat Joe calls Bitcoin Maximalists Arrogant. Aaron explains the fundamental difference between Bitcoin and Shitcoins. And why maximalists are so passionate about the quest to separate money from state.
62 – Traditional Salons vs Freelance Spaces
We look at the volatility of crypto and understand why this price swings happen. We look at the new business models in the creative industries, hair and beauty studio are leading the way.
61 – QR’s, Crypto and digital salons
The pair share some ideas about the future of Salon 2.0 Aaron stumps Joe by calling him Ed Balls. Can you believe Joe didn't have a story about him. We ask the question how many QR's in the salon would be overkill? Joe says everything in the salon should be For Sale. What do you think? Does Point of Sale work in the salon.
60 Losing Pounds £ Gaining Bitcoin
You would expect the mainstream media would report on a riot happening in the middle of parliament square. The revolution will be ignored by them. But least David Ginola will be in the jungle this year. Keep being distracted sheeple. Aaron shares a great way to get off zero bitcoin without it costing you a penny. - scroll downwards
59 Climate Change Clown Conference
The truth is like Covid Denial, their is no money in Global Warming denial. The media Fear Porn continues, If Covid doesn't kill you then climate change will, so shut up slaves and hand over your cash. Sleepy Joe Biden living up to his name again by sleeping through the conference.
58 Defy and Survive
Sometimes you have to defy to survive. Defy and survive is about ignoring the shills that pretend to be your support network. They aren't your supporters. They do not pay you or give you any value for their "membership prices" they in fact take your money pretend to act in your interest and then sell your data to big brands. In addition to attacking your sector they take your £80 membership and they use it to petition the government to increase the red tape and bureaucracy.
57 The Resurrection of Salon International
Recorded on location at London Excel. This is a special show. The first exhibition where everyone can get together and begin to re-energise the sector. Can the hair and beauty industry resurrect itself from the ashes of Covid?
56 Everything is Marketing
Marketing is everything and everything is marketing. Todays show is about the power of marketing. We talk a bit about Guerrilla...
55 Dark Winter
Todays show is about the potential for a dark winter. Why the facebook/instagram outages prove that you should not be building your physical business to rely on these big tech platforms. Joe shares the reasons why he never needed to rely on Facebook to build his business and why the same is true today. We touch on the fuel shortage and what is a CBDC & BRitcoin.
54 BEIS shaken not stirred
Business, Energy and Industrial Strategy. Shaken Not Stirred Todays show is about The future of us the hair & beauty...
53 Media Malware
Media Malware The definition of Malware is thus: nounsoftware that is specifically designed to disrupt, damage, or gain unauthorized access...
52 – How to beat the mask snitches
Do you hate the face masks? do you hate the visors. We have a great solution to get around these annoying and ineffective mandates. Fake Masks! How to get around the winter lockdown and any future mask mandates.
51 – At home with the Bin Ladens
Today we look back at the previous weeks news, from Emma Raducanu, Debbie Harry and The MET gala. We look back at the 9/11 atrocities and learn that Joe did hair at a wedding in Egypt where he inadvertently met the Bin Ladens.
Applying for Dragons Den
We did some research and found that 8 out of 10 customers would purchase a product from their stylist, but only if the price was closer to the internet. (Salon products typically have a 40% mark up when you purchase from a salon compared to some online retailers).The problem wasn’t that clients had not stopped buying retail products, just stopped buying them from salons. There are many reasons for this which I could go into but I'll spare you the details.Hair & Beauty industry in the UK is worth £28bn pounds and it’s not under threat from automation or robots anytime soon which means the salon will still demand space on the high street.
50 What about Dragons Den?
We briefly talk about Dragons Den and Joe shares with us his perfect formula of impressing Deborah Meaden and co. GoSalon updates with new connections. We have spoken to many users, distributors and now even a software company is looking at our technology. Joe comments on the latest Linkedin misinformation from Loreal. Aaron shares a story from Sir James Dyson about whether he wanted investors or not.
49 Under a Bus
Throw them under a bus. L'oreal is a publicly traded company and many of their brands are owned by Estee Lauder. L'oreal are one of 7 companies that own every product brand that you buy.
48 Why are L’Oreal Scared?
Why are L’Oreal Scared? A show discussing why the conversation does not move forward online. Why many in this industry...
47 – When Aaron met Dom
When Aaron Met Dom is a repeat of the chat I had talking about my early career and the genesis of GoSalon. Dom also got me to share my early work experiences, why I am disruptive, hate rules, have zero respect for authority and why I believe GoSalon will benefit everyone in our sector.
46 – How to win at Social
Joe has a genius theory about the obesity crisis and how to end it plus Joe shares his 2 step fool proof plan to win at social media. We find out the answer to the question that went mainstream on twitter this week "What job did Joe do when he worked at Butlins in 1976?"
45 – Socialism in Sheep’s Clothing
Why the powers that be want to prevent people from taking to the streets and it's simply because they want to censor the conversation by funnelling it to channels online that they control i.e BBC, fb, google etc.
44 – PREACHING TO THE PERVERTED
Joe gets annoyed by Piers and we discuss The hypocrisy of billionaires and climate change. Bitcoin as the universal currency of Earth, The Moon and Mars.
43 – Earning in the Holidays
The problem with summer holidays - We find out what business boosting advice Joe learnt during those summer months, when most of his clients were enjoying themselves out of town and at their summer pads!
42 – The Confidence to make Mistakes
As we wake up nursing our hangovers, the confidence the country found has now waned. It is now licking its wounds after the English national football team came so close to winning it's first trophy in 55 years. The idea you are only as good as your last result is true, what's also true is that those in the hair and beauty industry are rated every hour. Every hour we risk our reputation and credibility trying to do the right thing by our customers. A moral dilemma. Which reminds me of a famous Albert Einstein quote. "Insanity: doing the same thing over and over and expecting different results."
41 – The Problem with Apprenticeships
Today's show is really about Joe's response to the issues Edward brings up in Episode 41a. One of the problems as Edward says is that the government need to do more to allay the fears of the low income families. They fear that by sending the youngest members of the family into low paid work. They will be worse off.
41a The Problem with Apprentices
Currently, If a kid joins a salon as an apprentice and earns £100 per week. This is considered family income and low income parents have there benefits adjusted. If the kids gets educated at a hair college and have no income. The parents don't have benefits adjusted.
40 – In Scissors We Trust
Joe thinks Messi and Ronaldo should retire and let someone else have a go. Joe has recognised a few new trends and shared more anecdotes about marketing. We discover he had a reputation for being a cutter and one day his scissors got him into a row with a clients partner.
39 – Deregulate Debates
we talk about chop the vat Debate in Parliament - The relentless gender posturing. Why does nobody want to hire Apprentices & that even now nobody is really talking about regulation. We touch on the developing news that states in the USA are deregulating haircutting from the cosmetology licence vs the minority desire to Regulate the hair & beauty sector.
38 – Into the Dragons Den
On this weeks show we talk about taking the knee, Why does Joe keep getting censored from Social Media? We look at why SEO is evolving & at the latest Hair Tool to be featured on Dragons Den. "The Flower Curl" Joe shares a story about catching up with old friends "The Hershesons."
Protected: GoSalon Excellent Frequently Asked Questions
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37 – Bravery & Courage to perform by Salonomics
What is it about the new wave? We talk about the new trends. Is “the Mullet” making a comeback. We...
Using Technology so it doesn’t Abuse You. 36a
. They discuss technology and understanding where the line is between you using it and it using you. Jason gives a live overview of the GoSalon website and what changes we can create to project a message and make the site appeal to emotions.
36 Salon 2 Blow Your Mind
In todays show, Aaron starts Joe off talking about heroes, Joe talks about the salons of the future that blow...
35 Your Amazing Salon
Your Amazing Salon. In todays show, Aaron is giddy about getting an unprovoked shout out on another podcast show that...
Salonomics 34 – Dumping on Elon
Is Elon Musk playing or not? On todays show. We gang up on the king of twitter Elon Musk. Joe...
Salonomics 33 – Suppression or Sovereignty?
Being banned, Is it a form of suppression or the beginning of sovereignty?
Salonomics 32 – Wasting Energy
You have to stop wasting your energy! After a month of solid work. Everyone is feeling a little happier &...
Salonomics 31 – Health & Wellness
If Health & Wellness is the answer, then what is the question? In todays show Joe does his best Tommy...
Salonomics 30 – London Special
Is London Calling you? In todays show Aaron & Joe round look forwards to the London mayoral election and cast...
Salonomics 25 – Love, Death & Taxes
Love, Death and Taxes, are the 3 things in Life that we cannot avoid
Salonomics 29 – Innovate at your peril
Innovate at your peril. Because of you have an interesting idea some will look to ban it. In todays show...
New Podcasting 2.0
“They say it’s easy to make an Apple Pie, but you have to create the universe first” Standing on the...
Salonomics 28 – What does sustainable mean?
In today’s sustainable show Aaron starts a discussion about Jose Mourinho and the conversation slowly descends into exploring what sustainability...
Salonomics 27 – Power & Technique
Power & Technique and it’s importance to a long and successful career. Aaron starts a discussion about what is a...
The Great Restart
How do you deal with the great restart? It’s been 5 long months since Salon’s in the UK were unceremoniously...
Salonomics 26 – Great Reopening & Fake Expectations
How to deal with the reopening In todays show Aaron talks about his love of “The Bill” Aaron asks Joe...
Salonomics 24 – Best reopening strategy after lockdown
Aaron talks about Fidel Castro’s illegitimate lovechild. Aaron asks if Joe knew then what we know now about the pandemic...
Salonomics 23 – Rules of Engagement.
In todays episode Aaron mentions Thomas Sowell, Joe shares his 3 rules for engagement and how it’s helped him create...
Salonomics 22 – Are all Awards a Scam?
In todays episode Joe congratulates Aaron on being an award winning hairdresser. Aaron reveals the whole thing as a scam and asks "if all hair awards are a scam?" Joe shares his terrible awards experience and decided on building a clientele instead. Joe finishes the episode by targeting virtue signallers on LinkedIn. No holds barred.
Salonomics 21 – Kicking the Hornets nest (insurance)
In todays episode Joe explores Insurance Companies and the policy changes they are enforcing onto hairdressers in 2021. Aaron brings...
Salonomics 20 – Who Wins If We Regulate?
In todays episode Joe explores the Regulation debate. And calls out the protagonists. Joe does a deep dive on what it's all about and whether it has legs or not. Aaron talks about those icons that would never have become hairdressers if the commies get their way.
Salonomics 19 – Are contactless shops the future?
Aaron Dorn and Joe Mehmet discuss and explain British hairdressing and culture for a diverse audience. We look into the...
Salonomics 18 – Digesting Your Budget.
In todays episode Joe gets offended by being compared a legend. We look at the main's talking points of Rishi's Budget and ask the campaigners to stop. Joe says Sadiq Khan is killing London and he has a rant about youngsters destroying him on halo.
Salonomics 17 – Rishi’s Budget Special
In todays episode We look at the Rishi Budget and ask whether it is net positive for salon owners and...
The Case against VAT in Hair & Beauty. UK
Okay, bear with me on this one. This blog post was inspired by a chat I had with main man...
Salonomics 16 – Inflation is Inevitable
Aaron Dorn and Joe Mehmet discuss and explain British hairdressing and culture for a diverse audience. In todays episode We...
Salonomics 15 – Before you Reopen. Downsize.
Aaron Dorn and Joe Mehmet discuss and explain British hairdressing and London culture for a diverse audience. In todays episode...
Inflation is inevitable so leverage your influence.
I spotted a LinkedIn status from our heroes at L’Oréal stating how they were going to use influencers and spend...
Salonomics 14 – The Supreme Power of the Sovereign Hairdresser
Aaron Dorn and Joe Mehmet discuss and explain British hairdressing and culture for a diverse audience. In todays episode We...
Salonomics 13 – Why You’re destroying the environment
Aaron Dorn and Joe Mehmet discuss and explain British hairdressing and culture for a diverse audience. In todays episode we...
Salonomics 12 – Why You Should Not Scale
Aaron Dorn and Joe Mehmet discuss and explain British hairdressing and culture for a diverse audience. In todays episode we...
Salonomics 11 – Chop the VAT or else
Aaron Dorn and Joe Mehmet discuss and explain British hairdressing and culture for a diverse audience. In todays episode we...
MP’s ignore VAT crisis in Hair and Beauty
Why VAT cripples your hair & beauty business Using the template from the “Save our Salons campaign” I thought I...
Save Our Salons
In relation to the latest “Save our Salons” or “Chop the VAT” campaign. I thought I would get behind the...
Salonomics 10 – Save Our Salons
Aaron Dorn and Joe Mehmet discuss and explain British hairdressing and culture for a diverse audience. In todays episode we...
Salonomics 9 – Charity
Aaron Dorn and Joe Mehmet discuss and explain British hairdressing and culture for a diverse audience. In todays episode we...
Salonomics 8 – Independent Thinkers Unite
Aaron Dorn and Joe Mehmet discuss and explain British hairdressing and culture for a diverse audience. In todays episode we...
Salonomics 7 – BEIS Hit
BEIS hit – Ever wondered what the professional bodies in our industry do for us? Give us more unpaid work...
Salonomics 6 – F*** The VAT
F*** the VAT Have you ever wondered why Salons are in the Retail sector and not in the health &...
Salonomics 5 – Losing Faith
Losing Faith – With the latest Lockdown restrictions and BoJo being the killer of Xmas. We just ramble on about...
Salonomics 4 – Inflation
Aaron Dorn and Joe Mehmet discuss and explain British hairdressing and culture for a diverse audience. We explore why Inflation...
Salonomics 3 – Turkey
Aaron Dorn and Joe Mehmet discuss and explain British hairdressing and culture for a diverse audience. We explore why the...
Salonomics 2 – Future Proof
Aaron Dorn and Joe Mehmet discuss and explain British hairdressing and culture for a diverse audience. We explore why competitions...
Salonomics Podcast 1 – Build Back Better
Hello everyone, Seeing as we are locked down and cannot do any actual hair I am finding myself busier than...
GoSalon – The Big Why?
To be future proof. You are here because; You would like to increase your profit margins. You want to give...
Build Back Better – The Salon of tomorrow.
"The biggest mistake most people make, is they design the salon how they like it and not how their customers like it."
Make space in the salon – create a smart wall!
I hope you are all keeping well. I wanted to let you know about the latest developments with GoSalon. We...
How to use a QR code.
We use a QR code to transport your customer from your chair to your retail space on the internet wherein 1 or 2 clicks they can buy your product referral "For the Internet Price" You can find your BESPOKE QR on your home page.
The power of a deal
This article is about why the idea of doing a deal is so profitable over time. How those small margins compound and become significant over time.
FRUGALITY IS KEY TO SURVIVAL
This is an article about frugality in the salon. Although not a sexy word, it's bloody effective during a crisis.
Next Stop, Government* Run Salons.
Power to the Experts. *In order to read this piece effectively feel free to swap out the term GOVERNMENT for...
Why the box tickers should stay out of improving the industry.
This article is about what i think we need to do to improve the hair and beauty industry for the long term.
Reject the ‘New Normal’
this article is about young people and will they choose hairdressing?
Don’t be like them, Be like John.
Stop trashing your competition on Facebook. It won’t do anything for you apart from make you bitter, twisted and obsessed...
Don’t worry about compliance. Worry about your customers.
Your customers are the most important thing in your business. Not the council. You do what is right for the...
Going Underground!
BE THE FUTURE It’s clear towns are changing and cities are shrinking. But what does it mean for the humble...
Increase your peace
this is an article about learning to leave your phone alone and its key to getting focussed about your work.
How to build recurring sales
In order to build your recurring sales, It's key to get your customers coming back to your GoSalon app numerous times over a month and in between appointments. Therefore you have to get the GoSalon app onto the home screen of your customers phone.
GoSalon University Starter – Top 5 Retail Tips
We found that 8 out of 10 customers would buy a product from their stylist if the price was closer to the internet. GoSalon bridges that gap in terms of prices then now it's up to us to make our clients styling dreams come true by connecting them to the products we know will work for the hair or skin.
Our clients waste hundreds of £ per year through impulse purchases that they use once and never again. It's part of our role to save them from wasting their money. My tips below will give you the confidence to make retail easy for your clients.
Complain or Change.
This blog is about why your plans always change but your target never should.
Hate being Salesy? Me too.
Why GoSalon removes the need to be salesy! GoSalon links your customer to your favourite product and pays you for the connection. Your client loves it because they are getting the product you use for the internet price. And who doesn't want to save a few quid?
Death of the session industry.
Why Social Media Algorithms killed the freelance session world. The difference between collaboration and sponsorship & why in 2020 you...
How to survive a recession?
Why the new Normal is about your brand and nobody else’s Dealing with the new normal – We have danced...
Why Salon Retail is Broken.
What we can do to fix it and why you need to endorse what you love. Customers have stopped buying...
How to add your Products!
Why you need to add your favourite products to your GoSalon App. You want to make some extra cash right? Your favourite product is easier to recommend to your customer. As a professional you have relied on this product for your whole career. It's easier to sell a product that you use on your customer. Why would you let them use something you wouldn't?
How to get your PayPal link
Did you know? you can now receive credit card or digital payments for free without the need for an expensive "card machine" Via Your Own Bespoke Button. (as Below)
Is Grey Hair Different?
“A hair is either pigmented or it’s white.“ When and why it happens. The logic. Your hair follicles have pigment...
Why a logo is important.
& why it’s important to stand out on the home screen of your client’s phone. It grabs attention, creates an...
