GoSalon University 1 – Make retail easy.

How I use GoSalon to make money & give amazing customer experience.

8 out of 10 customers would buy a product from their stylist if the price was closer to the internet. This we know is irrefutable.

The prices of retail products are cheaper on the internet than RRP in a salon.
Scroll down to find out how you can change the way you retail forever!

It’s why we built it. GoSalon makes it easy for your customers to get the retail they need from you.

You don’t want to be a pushy sales person. When your client is in your chair, You have their full attention. No noise, no distraction. Just you, them and the mirror. (or possibly a mask if you are reading this in 2020?)

GoSalon makes it easy for your customers to get what they need. FROM YOU!

GoSalon bridges the gap from you to your customer to the product of your choice on the internet. From their own handset. Make sure you know how to use a QR code

How to increase your retail sales in and out of the salon.

Task 1 – Trusted product list
I start by making a list of the products that I love to use on my own clientele. This includes tools. From brushes to electric tools. See my List here

Task 2Use it or lose it.
It’s easier to refer a product to a customer if you use that product on their hair/skin. Use it and leave it in their eye-line.

Why it works
You send a subliminal message. They want to know why the expert uses this product on them. If they ask you tell. It’s feels a lot less hard sell and more genuine.

Task 3Give them value.
I hear too many stories from clients about them throwing money down the drain on hair and make up products they impulse buy. Then feel disappointed when they don’t work for them.

We are providing a service and they have already made one purchase decision by coming to you. They trust your judgement.

Task 4 – Sell to the senses.
The more senses they use. The better the chance you can convert the sale.
When using a product on a customer they can see it. Smell the aroma. Feel it on their skin.

Task 5 – Whats the worst that can happen?
They say no. So? get over it. Do you think a waitress stops bringing the desert menu to the table?

Don’t let somebody else profit from your work. It’s that simple. 80% of your customers are buying stuff for their face, skin and hair. They may as well buy it via you. Right?

For years product companies, distributors, supermarkets, chemists and the internet have removed you from the loop by selling direct to your customer. Whether that is via Amazon or eBay. It’s time for you to reclaim this vital portion of your business.

Just think, no more dead money in products left unsold sitting on the shelves.

Just think of the products you have not been able to endorse before? That Dyson hairdryer never looked so good on your list.

Your expertise and GoSalon’s simplicity means it’s easier than ever to claim your piece of the retail pie.

GoSalon always has your brand up front and center. We succeed, when you succeed. You are our priority, you can set up your own app in a few minutes and become an influencer in the true sense of the word. Convert more clients. Earn more money.

Change the future of how you retail forever.

GoSalon version 1.0 released in 2020

About the author @aarondornhair
Aaron Dorn is a hairdresser with twenty years of experience. A background in finance and computers. He continues to cut hair and is a consultant for several companies within the hair and beauty industry.

Gosalon GoSalon is a platform that enables you to sell via recommending whatever you want to your customers. We make it easy for you to earn money from your favourite products. It’s brand new & It’s free to join and is available by reserving your namespace here

GoSalon lets you get on with the important job of looking after your customers. It’s free to join.

To learn more about GoSalon and join hundreds of hair and beauty business owners minding their own business.